NEW YORK — Garnier this week announced that its Garnier Fructis line of hair products had a new ambassador: Georgia May Jagger. Daughter of the Rolling Stones frontman Mick Jagger, Georgia May Jagger is an environmentalist and world traveler.
“We are thrilled to welcome Georgia May Jagger into the Garnier family,” Garnier’s SVP marketing Ali Goldstein said. “A product of rock 'n' roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving, and always on the move."
The new campaign featuring Jagger debuted Sept. 14 with a television commercial and a host of online, print and social media ads.