German company releases details of Playboy men’s fragrance bottle design

DUSSELDORF, Germany Gerresheimer, a company that supplies specialty products made of glass and plastic, has introduced the details of the new men’s fragrance bottle for the Playboy brand.

In February, Coty Inc. announced that it had entered into a license agreement with Playboy Enterprises to develop the new, global men’s fragrance line under the Playboy brand name.

The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia.

According to Gerresheimer, the flat, clear bottle with its subtle elixir embodies discretion. There is not a word on its front or even the product name. Instead, a broad sleeve strip encircles the greater part of the body.

The eye is then drawn to the Playboy trademark symbol, the bunny with the dapper bowtie, located on the lower right of the bottle.