Goody expands brand with Ouchless Flex line

ATLANTA Goody, a Newell Rubbermaid business unit, is expanding its Ouchless portfolio with the launch of the new Goody Ouchless Flex line of comfort-flex hair accessories.

“At Goody we are constantly engaging with our core consumers to ensure we maintain a solid understanding of what women want for their hair, and we are dedicated to meeting both their aesthetic and performance-related hair product needs,” stated A.J. Ross, president of Newell Rubbermaid’s Beauty & Style global business unit. “Based on consumer insights, we pursued extensive research and development of comfortable and stylish hard hair accessories so women can enjoy the hairstyles they create and comfortably wear them all day.”

Goody launched Ouchless a decade ago as a line of no-metal elastics and has since expanded it to include styling tools such as combs and brushes. The addition of Flex takes the Ouchless collection into three new categories of comfortable hair fashions: pressure-free headbands, updo barrettes and claw clips. The suggested retail prices range between $2.99 and $5.99.