‘Gossip Girl’ star Jessica Szohr partners with Dove to promote a new video series
ENGLEWOOD CLIFFS, N.J. Spotted: Four real girls taking you behind-the-scenes of their gossip-worthy New York lifestyles in a new video series “Gossip Girl: Real NYC Stories Revealed,” produced in partnership by Dove go fresh and “Gossip Girl.”
The video series will give “Gossip Girl” fans a glimpse into the real lives of four young women who lived in the same Manhattan hotbed as the “Gossip Girl” characters, while revealing real-life stories about juggling careers, love, finances, family and friends. These four real girls are sharing their stories in hopes of encouraging all 20-something girls to live life with a fresh perspective and inspire others to pursue their dreams.
Each new story in a 90-second broadcast TV spot will air nationwide during the last four “Gossip Girl” episodes of the season. Fans then will be able to catch the video finale of each girl’s story by visiting www.cwtv.com/dovegofresh from their PCs or mobile devices. Additional content also will be available online at both www.cwtv.com/dovegofresh and www.dovegofresh.com, including behind-the-scenes footage of the making-of-the-video series, exclusive interviews with “Gossip Girl” star Jessica Szohr and the real girls of “Gossip Girl: Real NYC Stories Revealed,” along with Dove go fresh product information.
“Gossip Girl” star Jessica Szohr is partnering with Dove to promote this new program to celebrate the launch of the new Dove Go Fresh Burst Body Wash. “Many girls of my generation have lots to juggle when dealing with the pressures and stress of everyday life,” Szohr said. “Stories from these four real girls are amazing and inspiring. They have all taken risks and found success while following their passions. I hope their stories will encourage other girls today to look at their twenties in a fresh perspective and inspire them to pursue their own dreams.”
The video series will air during the last commercial break of “Gossip Girl” on The CW, beginning April 27 (Mondays at 8:00 p.m. EST /7 p.m. CT).