At-home trend helps color grow

It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.


Sales of hair coloring rose more than 5% to $1.08 billion at food, drug and mass (excluding Walmart) for the 52 weeks ended June 12, according to SymphonyIRI Group.


During that period, women’s hair coloring rose close to 6% to $943.7 million, while men’s hair coloring rose 1.4% to $140.7 million.


 The article above is part of the DSN Category Review Series. For the complete Hair Color Buy-In Report, including extensive charts, data and more analysis, click here.