Jennifer Lopez, Inglot Cosmetics partner on capsule beauty line
If there’s one thing beauty fans love, it’s a good lipstick, concealer or shadow palette designed by their favorite celebrity — given the success of such lines as Rihanna’s Fenty Beauty, Kim Kardashian West’s KKW Beauty and Kylie Cosmetics by Kylie Jenner.
Jennifer Lopez, who’s become a beauty icon throughout the years, is ready to jump into the game by launching a limited-edition collection with Inglot Cosmetics. The extensive color line, set to debut on April 26, will bring the singer and New York City-based company’s shared vision of strong femininity to life.
"The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course … bronzers," Lopez said. "What I think is unique and exciting is our Freedom System Palette — which allows you to create your own personalized palette with the specific colors and products that you need. Now, you no longer have to buy that five-piece eyeshadow kit to get the one color you really want!"
Many of the soon-to-be-released cosmetics are inspired by Lopez's career, such as the Boogie Down Bronze and Livin’ the Highlight. In total, 70 pieces will be featured in the collection ranging from powder to lipsticks, shadows to lashes, and even feature palettes. The line's hero product, the Freedom System allows consumers to create unique palettes with over 300,00 combination possibilities.
"We could not have asked for a better partner than Jennifer. She is a true beauty visionary," Grzegorz Inglot, vice president of U.S. operations of Inglot, said. "In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want, as well as which products are necessary to create that beautiful glow that she made famous."
Each formulated product will range in shades from nude to glow, with a touch of smoky glam. Other key products include an illuminator, bronzer, gloss and mascara.