Jonathan Van Ness named Biossance ambassador

“Queer Eye” star Jonathan Van Ness is having a serious moment.

Aside from being named Essie’s first non-female ambassador, the television personality and beauty expert on the Netflix series has also been named the first celebrity ambassador for Biossance.

"Jonathan was the obvious choice for Biossance — he is personable, has an approachable style to beauty expertise, and has a true passion for sustainability," Catherine Gore, the president of Biossance, of the partnership said. "As a clean beauty brand that believes efficacy and results come first, we are thrilled to welcome Jonathan to the Biossance family. His desire to expand the world's clean beauty knowledge with us makes him a seamless fit with the brand's vision."

In this role, Van Ness will play a part in the Emeryville, Calif.-based company’s education initiative later this summer, the brand said.

"I love incorporating skincare that helps me feel and look my best, while also coming from ethical and sustainably sourced places," Jonathan Van Ness said. "Since the start of my career in the beauty industry, I have been inspired by companies that blend nature and science to create skincare that helps improve the health of skin and people's knowledge of what the ingredients really do. I'm so excited to partner with Biossance because of their commitment to clean beauty and to continue educating consumers on their skin. I can't wait to learn and grow with Biossance."

Biossance uses biotechnology to create safe and sustainable formulas, and bans more than 2,000 harmful and toxic ingredients in its products.

The star of the brand’s products is 100% plant-derived squalene, which is sourced from sugarcane, and helps replenish and lock-in essential moisture for skin, the company said.