Kiss My Face names CEO

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care, has named Steve Michaelson as CEO.

The industry veteran has held high-level leadership positions at a diverse set of retailers, including chief marketing officer at Supervalu, CEO of Internet retailer Fresh Direct and SVP of Wegmans.

Michaelson became a fan of the Kiss My Face brand at Wegmans when building its Nature’s Marketplace, the supermarket industry’s first natural food and personal care “store within a store” during the 1990s. In addition to retailing, Michaelson has extensive experience in brand and product management with such companies as Sara Lee and Procter & Gamble.

“Kiss My Face is a great brand, with an outstanding line of natural products. I look forward to working with the passionate Kiss My Face team, helping more customers develop the affection to the Kiss My Face brand that I have had for many years,” Michaelson stated.

Ron Gordon, Kiss My Face’s chairman, added, “The new management team at Kiss My Face is dedicated to building our future success around the essence of the current tag line ‘Passionately Natural, Incredibly Effective’ — great natural products that provide the natural products industry’s best efficacy.”