L’Oreal Paris celebrates female empowerment with 4th annual Women of Worth

PARIS L’Oreal Paris is continuing its long-standing commitment to support women’s inner beauty through the fourth annual Women of Worth grassroots awards program.

Beginning April 20, consumers were invited to visit the L’Oreal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. In addition to nominating women enriching their communities, visitors to the site will find helpful tips on how to get involved in local and national volunteer organizations, and also have the opportunity to read and share inspiring personal stories of worth and empowerment. Nominations are open through July 13 at www.womenofworth.com.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was created to bring the L’Oreal Paris iconic brand philosophy, “Because I’m Worth It,” to life, and furthers L’Oreal Paris’ ongoing commitment to female empowerment.

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L’Oreal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes, and a matching donation will be made on their behalves to the Ovarian Cancer Research Fund, L’Oreal’s charitable partner since 1997.

One National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

“We at L’Oreal Paris are honored and delighted to be celebrating the achievements of real women whose incredible volunteer work has made a significant difference in their communities,” said Karen Fondu, president of L’Oreal Paris. “They have seen the obstacles that are facing so many during these challenging times and have empowered themselves and others to make a positive impact. By harnessing the power of service, these incredible women are helping us all to achieve our common goals.”

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.