L’Oreal Paris showcases interactive beauty pavilion at state fair

NEW YORK L’Oreal Paris is inviting beauty mavens attending the Wisconsin State Fair to experience the ultimate in beauty through its interactive beauty pavilion dubbed The Color Space.

The fair, which kicked off Aug. 6 and runs through Aug. 16, is currently home to the 5,000-sq.-ft. beauty pavilion for women, men and children.

Visitors are invited to enjoy complimentary services and product samples from L’Oreal Paris’ trained professionals. Also available are skin care analysis and consultations, mini-makeovers featuring the brand’ cosmetic lines, hair care and hair color consultations from L’Oreal Paris stylists and more.

The Color Space also features of PRO Manicure bar, skin care lab with computer terminals for access to the L’Oreal Web site and a mobile Truelight Pod. The pod is exclusive to L’Oreal Paris and recreates specific lighting environments so visitors can see how different light affects the look of makeup and hair tones.

In celebration of L’Oreal Paris’ 100-year anniversary, visitors will also receive limited-time special pricing on select L’Oreal Paris products and a $2 gift certificate that can be used toward the purchase of any products sold at The Color Space or local retailers.