L’Oreal Paris taps Cheryl Cole as new spokeswoman

LONDON L’Oreal Paris has selected "X Factor" judge Cheryl Cole to be the new face of the beauty brand in Britain, according to published reports.

Cole will reportedly front a major TV ad campaign for L’Oreal, which starts in autumn. She will likely promote L’Oreal’s makeup and other beauty products once the hair care campaign kicks off.

Gayle Tait, L’Oreal Paris general manager, was quoted as saying, “Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the U.K.”

She follows in the footsteps of other celebrities including Beyonce, Linda Evangelista, Jane Fonda and Jennifer Aniston in promoting the brand.