Lululemon dives into self-care with personal care line
Lululemon is expanding beyond its well-known collection of yoga clothes and running gear into the beauty space.
The brand unveiled its new personal care product collection, which was designed to create solutions for athletes’ needs, the company said.
Consisting of four products that are dual-gender, the Selfcare line focuses on seamlessly bridging the gap from sweat to everyday life.
"Over the years, we've heard the feedback that transitioning from sweat to life isn't always easy. Lululemon has always been in the work of creating solutions for sweaty problems and our Selfcare line is an extension of that approach," Sun Choe, the chief product officer at Lululemon said. "Like our apparel, Lululemon Selfcare has been designed with function at its core and created to support guests pre and post workout."
During the collection’s two-year research and development process, Lululemon’s Selfcare team spent time with athletes and realized there was a gap in sweat-related skin and hair problems and decided to tackle the problem head on, the company said.
Shoppers can shop the entire Lululemon Selfcare collection, which consists of dry shampoo, deodorant, face moisturizer and lip balm, in full and gym size at 50 of its stores, select studio partners and Sephora.com.
The brand unveiled its new personal care product collection, which was designed to create solutions for athletes’ needs, the company said.
Consisting of four products that are dual-gender, the Selfcare line focuses on seamlessly bridging the gap from sweat to everyday life.
"Over the years, we've heard the feedback that transitioning from sweat to life isn't always easy. Lululemon has always been in the work of creating solutions for sweaty problems and our Selfcare line is an extension of that approach," Sun Choe, the chief product officer at Lululemon said. "Like our apparel, Lululemon Selfcare has been designed with function at its core and created to support guests pre and post workout."
During the collection’s two-year research and development process, Lululemon’s Selfcare team spent time with athletes and realized there was a gap in sweat-related skin and hair problems and decided to tackle the problem head on, the company said.
Shoppers can shop the entire Lululemon Selfcare collection, which consists of dry shampoo, deodorant, face moisturizer and lip balm, in full and gym size at 50 of its stores, select studio partners and Sephora.com.