Markwins names new president of Physicians Formula

CITY OF INDUSTRY, Calif. — Markwins International Corp., a color cosmetics company, has named Jeff Rogers as president of Physician’s Formula group.

Succeeding Ingrid Jackel, Rogers will collaborate with Markwins founder and CEO Eric Chen to further elevate the Physicians Formula brand, with a focus on creativity and innovation.

"Jeff is a natural fit to provide inspiration and strength,” Chen said. “He has been a central player at Physicians Formula for many years, and is committed to the kind of cutting edge innovation that we at Markwins embrace and Physicians Formula is known for."

Having joined Physicians Formula in 1991, Rogers first served as sales director and then became VP sales. During that time Rogers played a key role in maintaining and building relationships with top retail customers. Rogers then became president of the company from 2008 to 2012. He was also on the Board of Directors when it was on the NASDAQ exchange.

"I'm proud to have been a part of the Physicians Formula team for nearly 25 years," Rogers said. "During those years, we've become the No. 1 brand in bronzers, premium face powders, mineral and organic makeup — successes that are testament to the passionate and talented team we have in place. Leading that team will be an honor.”