Maybelline New York rings in New Year with new products

NEW YORK Maybelline New York is gearing up for 2010 with a robust lineup of new products, including its new Instant Age Rewind collection featuring The Eraser, which promises to go beyond covering and virtually erase the signs of aging skin.

The Eraser has a patented, one-of-a-kind micro-corrector applicator and patent-pending new formula that provides perfecting coverage, instantly evening out skin tone, while blurring away imperfections and age spots for a more youthful, radiant finish.

The micro-corrector applicator features millions of microfibers, allowing coverage to reach fine lines and wrinkles. Imperfections are micro-filled and micro-covered.

Furthermore, the formula features a concentrate of Goji berry and collagen. Goji berry contains 19 amino acids, a high level of vitamin C and a spectrum of antioxidants.

The Eraser will be available in 12 shades beginning February 2010 with a price point of $12.99.

To round out the collection, the new Instant Age Rewind also features new foundation and primer.

For eyes, there's the new Eye Studio collection comprised of eye shadows, gel eyeliner and the XXL Pro Mascara products. The collection will be available beginning January.

Also hitting stores in January is the new Stiletto Voluptuous mascara feature a patented "dual action" brushed shaped like an "S" to hold more formula.