Murad's products to bear security hologram seal

EL SEGUNDO, Calif. Murad Inc., whose skin care products are sold at several retail locations including Sephora and Ulta, has announced that its products now will bear a new security hologram seal on the packaging.

The hologram seal, in combination with other identification trace technology incorporated into the products, is designed to combat diversion and unauthorized use of the brand.

"This state-of-the-art system protects our products from being counterfeited by incorporating a currency grade hologram that includes micro features making it virtually impossible to duplicate," stated Richard Murad, COO and general counsel for Murad. "These seals of authenticity are also made of specialized frangible materials that make them extremely difficult to remove, and impossible to do so intact - discouraging tampering and preventing reuse on counterfeit products."

In addition, each seal includes a unique code number readable by the customer that can be used to access ?best used by? information via the Murad.com Web portal scheduled to launch later this year.