The Natural Dentist to roll back prices of products

MEDFORD, Mass. The Natural Dentist, a natural oral care brand, is looking to make its products even more accessible to consumers by rolling back prices by 30%. The price decrease will begin appearing on retail shelves April 1.

“Early research shows the natural trend is weathering the economic downturn, but families are making tough decisions. Comprising on oral health shouldn?t be one of them,” stated newly hired Jeff Powers, VP of global sales for The Natural Dentist. “Decreasing the price of our mouth rinse not only engages consumers with the brand, but it allows natural to be a viable choice when it comes to consumer?s mouths.” 

The Natural Dentist announced Powers appointment in early March. Most recently, he served as SVP, sales and marketing for Claridge Foods, makers of La Terra Fina and Circle Foods. Before Claridge Foods, Powers spent nearly three years with Atkins Nutritionals, where he served as global sales VP.

All of the mouth rinses, which are sold in 30,000 stores nationally including Whole Foods, pharmacy retailers and supermarkets, will change from $9.99 to a suggested retail price of $6.99 for a 16-ounce bottle. The cost of toothpaste will remain the same with a suggested retail price of $4.99.

According to the company, its mouth rinses are scientifically proven to support oral health, prevent cavities, freshen breath and kill germs with natural ingredients like peppermint and sage oils, grapefruit seed extract and aloe vera gel.

The news comes on the heels of the launch of its two newest mouth rinses - The Natural Dentist Pre-Brush Whitening Rinse (Clean Mint flavor) and The Natural Dentist All Natural Antigingivitis Rinse (Peppermint Sage flavor) - which were introduced in February.