Olay marks global launch of Olay Skin Advisor
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BARCELONA, Spain — Olay on Monday debuted its new platform aimed at helping beauty consumers better understand their skin and find the best products for their individual needs. The Olay Skin Advisor is a web-based skin analytics platform that offers precise and personalized skin education and product recommendations on a mobile phone or tablet.
“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” Olay principal scientist Dr. Frauke Neuser said. “Olay’s research shows that browsing the shelf is the No. 1 purchase influencer for women, yet a third of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products.”
Olay Skin Advisor uses a selfie to analyze a user’s face and determine their skin age (how young or old they look), as well as which areas of their face are driving that age. After users answer questions about their skin concerns and preferred products, the tool offers a personalized product regimen recommendation. It ultimately is aimed at helping users find the products best for their skin care needs. The global launch of Olay Skin Advisor brings with it an update to the beta version that has been live in the United States since late 2016.
The tool has been visited more than a million times, the company said, noting that as more photos and data are processed, Olay Skin Advisor learns more about skin and users’ skin concerns and preferences.
“AI is not a technology of the future — it’s transforming our world today,” said Greg Estes, Vice President of Developer Programs at NVIDIA, whose GPU-accelerated deep learning platform was used to train Olay Skin Advisor’s neural network. “Olay and other leading brands are using AI to infuse devices and apps with intelligence, bringing new experiences, unprecedented personalization and real benefits to people’s lives.”