PDC Brands acquires Cantu, Bodycology

STAMFORD, Conn. — Beauty and personal care company, PDC Brands, has acquired multicultural hair care brand Cantu and bath brand Bodycology from Advanced Beauty, adding two more trademarks to its portfolio of consumer goods brands.



Founded in the early 80s, PDC Brands stated that it has doubled its sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners, in late 2012.  



PDC Brands is a purveyor of beauty, personal care and wellness brands with a focus on mass-market retail. Its portfolio includes fragrance brands Body Fantasies and BOD Man. In addition, the company’s core brands include the bath care brands Dr Teal’s and Calgon.

 

PDC Brands’ annual global retail sales are estimated at $400 million.