P&G releases Olay Professional Pro-X skin care line

CINCINNATI Procter & Gamble has developed a new line of skin care products, dubbed Olay Professional Pro-X, that is being positioned as a professional line for the mass market.

The line is comprised of an Age Repair Lotion with SPF 30, Wrinkle Smoothing Cream, Hydra Firming Cream, Deep Wrinkle treatment, Eye Restorative Complex and Discoloration Fighting Concentrate.

In addition to the six product offerings, the collection also includes an Anti-Aging Starter Protocol, Olay’s first-ever product regimen recommendation. This three-step regimen is a cost-effective way for women to experience the line. It includes two primary solutions: Age Repair Lotion SPF 30 and Wrinkle Smoothing Cream, and one specialized treatment, Eye Restorative Complex.

The line will be available beginning February. The suggested retail price is $42. The Olay Professional Pro-X Anti-Aging Starter Protocol is available beginning in December and where Olay products are sold in January. The suggested retail price is $62.

To develop the line, P&G Beauty Scientists explored how skin-related genes function, interact with one another and, more importantly, respond to aging and environmental stress at the molecular level. Using this insight and genomics tools, P&G Beauty Scientists have learned a healthy, strong stratum corneum moisture barrier is important to allowing maximum inner skin performance. With this knowledge, the company identified combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that promise to protect and strengthen the stratum corneum in aged skin.

“For the first time in history, scientists can capture the complete gene profile of younger skin and compare it to that of older skin,” Greg Hillebrand, P&G Beauty Science said. “Genomics gives us a global picture of what is happening with skin aging and allows us to understand the complexity of differences between young skin and aged skin at the most fundamental levels.”