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Private equity firm acquires majority stake in Japonesque


SAN FRANCISCO — Private equity firm San Francisco Equity Partners has acquired a majority stake in beauty company Japonesque.  

“We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program. Given SFEP's proven track record of working with consumer growth companies at a similar stage of development such as Method Home, Yes To, and ICU Eyewear, they were an obvious choice for Japonesque,” stated Karen McKay, president and CEO of Japonesque.

“Japonesque has experienced tremendous growth over recent years,” added Scott Potter, managing partner at San Francisco Equity Partners. “Karen and Japonesque are recognized leaders in the beauty category and we look forward to providing Karen with the financial, strategic and operational support to capture the exponential growth opportunities in front of the company.”

Japonesque’s beauty products are inspired by the professional makeup tools used in Kabuki theatre in Japan. Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics. Japonesque products can be found at retailers in the prestige beauty, drug, and mass channels.


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