Radiant Collection by Tampax, Always sponsors Demi Lovato Neon Lights Tour

CINCINNATI — Procter & Gamble’s Radiant Collection from Always and Tampax has joined as a sponsor of pop star Demi Lovato's Neon Lights Tour.

As a sponsor, Tampax and Always will provide young women with the opportunity to show off their Radiant style online and on-site in the Be Radiant concert photo booth.



Throughout the tour, the Radiant Collection will be giving away concert tickets to young women who share their Radiant styles via the Tampax Facebook page. Once on-site, young women can visit the Be Radiant booth to receive coupons, snap photos with friends and have some fashion fun at the concert and on their social channels. Finally, from Feb. 7 through March 5, participants can visit BeRadiant.com to enter the Be Radiant in Neon Lights Sweepstakes for the chance to win a trip to Nashville and attend one of Lovato’s final shows of the tour.



For the first time ever, the Radiant Collection combines products Tampax and Always to provide a complete offering of tampons, pads, liners and more that meet all of a girl’s feminine care needs. Developed with fashion in mind, the Radiant Collection provides protection with designer packaging and unique features, like a first of its kind resealable tampon wrapper for discreet disposal.



The Radiant Collection includes —

• Tampax Radiant tampons with a re-sealable wrapper for discreet, worry-free disposal and the CleanGrip applicator for comfortable insertion;


• Always Radiant Infinity pads feature a soft, seamless, flexible design to move with you and a light, clean scent so you can feel fresh. They are made with Infinicel, which absorbs four times more than you might need;


• Always Radiant Incredibly Thin Liners are the brand’s thinnest and most flexible protection, with flexible edges that fit any panty style; and


• Always Radiant Wipes-to-Go to deliver an enhanced everyday freshness.