Revlon kicks off fundraising campaign for women’s health charities

NEW YORK — Revlon on Tuesday kicked off its Love is On Million Dollar Challenge, which looks to raise money for more than 100 women’s health charities. At the end of the challenge, the organization with the most donations from Revlon customers will be eligible for a $1 million contribution from Revlon, with the runner-up receiving $250,000. Over the course of the six-week challenge,  Revlon will also distribute $150,000 a week in bonus challenge money.

“Love drives all that we are passionate about, including the urgent need to support women’s health,” Revlon CEO Lorenzo Delpani said. “It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community — and love — to make the biggest impact possible.”

This year’s Love is On challenge is the first time that Revlon will use the crowdfunding platform CrowdRise. Those who want to contribute can do so directly to a charity on CrowdRise or create their own fundraising page for a specific charity. The winner of the challenge will be announced in November at an event with the company’s global brand ambassadors.

“I joined Revlon almost 20 years ago and their passion and commitment to bettering women’s lives has never wavered,” Halle Berry, a longtime Revlon global brand ambassador said. “They have always been, and continue to be, a devoted champion for women’s health.”