Revlon to launch prestige beauty brand

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Revlon to launch prestige beauty brand

By Gisselle Gaitan - 06/04/2018
Revlon is making an even larger splash in the world of beauty.

The brand recently announced that a new prestige makeup line, Flesh, will be hitting Ulta Beauty shelves this summer.

Consisting of such beauty must-haves as 14 highlighters, eight blushes, 30 lipsticks and 40 shades of foundation, the line was created by Allure Magazine founder and current Revlon chief creative officer Linda Wells.

“It’s really focused on the idea of flesh being all flesh colors — we’re redefining the notion of what flesh color really is and having it be inclusive on every level ... Now, 40 foundations has almost become the industry standard, but it’s really broadening that conversation and proposition out to other products as well,” Wells said in an exclusive interview with WWD.

[embed]https://www.instagram.com/p/BjlXX7RhjSD/?hl=en&taken-by=fleshbeauty[/embed]

There's been a ripple effect in the beauty industry as consumer demand for inclusivity has been at an all-time high, given the popularity and praise of Rihanna's Fenty line, which was met with after making its debut in 2017, with 40 shades of foundation. The message has trickled down to other brands, as CoverGirl was the latest brand to announce a shade expansion in its TruBlend Matte Made foundation line. Now Flesh will be the next to follow suit and create inclusive products for all its consumers.

It also is being reported that the prestige brand hits Ulta Beauty’s website on June 24, and over 500 retail shelves on July 8. Prices also will range from $18 for lipstick and $38 for eyeshadow palettes.

To keep up with the latest developments on Flesh, consumers can take a peek at their social media pages.