Revlon's ColorStay line expands with new liquid lipstick

NEW YORK Revlon has announced the launch of its new Revlon ColorStay Ultimate Liquid Lipstick, marking the first and only one-step lip color that features the exclusive ColorStay technology with comfortable food-proof wear for up to 12 hours in one step.

“Revlon’s ColorStay technology was a breakthrough and a first for the beauty industry in 1994. Today, as we celebrate the 15th anniversary of the ColorStay franchise, we are proud to introduce this unique and innovative next generation in ColorStay: Revlon ColorStay Ultimate Liquid Lipstick,” stated Chris Elshaw, EVP and general manager for the U.S. region at Revlon.

Revlon ColorStay Ultimate Liquid Lipstick is available in 20 full-coverage, soft satin shades. The television and print ad campaign will feature the debut of Jennifer Connelly, Revlon global brand ambassador and Academy Award-winning actress.