Rimmel launches new products for 2010

NEW YORK Coty Inc.'s Rimmel London is celebrating spring 2010, which marks the makeup brand's 10th year in the United States, with its biggest spring launch comprised of seven new products for eyes, lips, nails and face.

For voluminous lashes there's the new MaxVolume Flash Mascara that promises to deliver 14 times more volume. The mascara also features a super-sized brush that is Rimmel London's biggest brush ever. The mascara is available in black and extreme black and retails for $7.19 each.

To give eyes a pop of color there's the new Mono Eye Shadow in six new glam shades: Glam Ice, Spicy Bronze, Posh Peacock, Night Jewel, Royal Violet and Celestial Sapphire. The price is $3.49 each.

For lips, there's the new Moisture Renew Lip Colour available in 24 shades. The lipcolor is packaged in an elegant metallic purple case and the formula is developed with SPF 18 and a Self Adapting Moisture Complex that features hylaronic acid, collagen and vitamins A, C and E. The price is $6.79 each.

To give lips a royal gloss there?s the new Royal Gloss Delicious Lipgloss in 10 shades. The formula is enriched with vitamins A, C and E and is packaged in a larger-sized tube. The price is $4.99 each.

For face, there's the Blendable Blush (in four shades) and Blendable Blush & Highlighter (also in four shades) for $4.99 each. To give skin a sun-kissed glow there's also the Maxi Bronzer for face and body. The bronzer is available in three shades and is priced at $7.99 each.

For nails the Lasting Finish Pro Nail Enamel comes in 31 trend, traditional and French manicure shades plus a Base & Top Coat. The price is $3.99 each.

The new spring 2010 products will be in full distribution by March.