Rite Aid adds Kokie Cosmetics to beauty offerings
Rite Aid is adding to its selection of beauty items found across its stores.
The Camp Hill, Pa.-based retailer will now feature items from Kokie Cosmetics at more than 2,300 of its stores, as well as its website.
“We are pleased to be bringing an even higher level of excitement and affordability to our beauty aisles by becoming the first drug store retailer to offer Kokie Cosmetics,” said Rite Aid senior vice president of category management William Renz. “This new offering comes at a time when shoppers are searching for on-trend, quality items with a nonintimidating price point. We’re excited to be providing our Rite Aid customers with a broad selection of Kokie items that are not available anywhere else in the drug store space.”
Kokie Cosmetics, an indie beauty brand, features such products as makeup, nail polish and lashes.
“Kokie Cosmetics is proud to introduce a new and innovative indie beauty brand to the drug store market by partnering with Rite Aid,” said Kokie Cosmetics president Chris Chon. “Our savvy millennial consumer base is familiar with our brand through our strong and growing social media presence. Our products have been meticulously formulated and combine the latest trends, along with strong core staples. We are elated our U.S. customers will now be able to shop our products locally at Rite Aid.”
The Camp Hill, Pa.-based retailer will now feature items from Kokie Cosmetics at more than 2,300 of its stores, as well as its website.
“We are pleased to be bringing an even higher level of excitement and affordability to our beauty aisles by becoming the first drug store retailer to offer Kokie Cosmetics,” said Rite Aid senior vice president of category management William Renz. “This new offering comes at a time when shoppers are searching for on-trend, quality items with a nonintimidating price point. We’re excited to be providing our Rite Aid customers with a broad selection of Kokie items that are not available anywhere else in the drug store space.”
Kokie Cosmetics, an indie beauty brand, features such products as makeup, nail polish and lashes.
“Kokie Cosmetics is proud to introduce a new and innovative indie beauty brand to the drug store market by partnering with Rite Aid,” said Kokie Cosmetics president Chris Chon. “Our savvy millennial consumer base is familiar with our brand through our strong and growing social media presence. Our products have been meticulously formulated and combine the latest trends, along with strong core staples. We are elated our U.S. customers will now be able to shop our products locally at Rite Aid.”