Sally Hansen, Carmindy partner on new makeup collection

NEW YORK Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not to Wear” to launch a new makeup collection known as Sally Hansen Natural Beauty Inspired by Carmindy.

Sally Hansen, which is now part of the Coty Inc. portfolio, joined Carmindy in Manhattan on Thursday to unveil the natural beauty line to beauty editors.

Drawing on her personal experience of bringing out the true beauty in real women, Carmindy helped develop the collection that includes products for eyes, lips and face. The Sally Hansen Natural Beauty Inspired by Carmindy collection will debut in April.

The products are formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. The products are paraben-free.

Products in the line include Luminizing Face Primer, Fast Fix Concealer, Truly Translucent Loose Powder, Instant Definition Eye Shadow Palette, Sheerest Cream Blush, Sheerest Cream Bronze, Natural Shine Lip Gloss and Moisture Plump Lip Balm.