Schick to highlight its new Hydro Power Select razor at CES

Antoinette Alexander

1/10/2012

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

"As we looked at the research and technology that went into the creation of the Schick Hydro Power Select, we couldn't think of a better place to introduce this product to the world than CES," stated Patrick Kane, senior brand manager for Schick Hydro at Energizer Personal Care. "Alongside the most high-tech new TVs, the most advanced new tablet technology and the coolest new MP3 players, CES attendees will get the chance to see the latest and greatest in men's shaving innovation."

The new Schick Hydro Power Select promises to reinvent the power razor, offering men a shave proven to reduce irritation while providing hydration. Features include:

Comfort Control System: With a single button push, choose from three vibrations settings, low, medium or high, on a one-touch control button that allows users to adjust throughout the shave to find the most comfortable level of vibration for their skin.

Interactive Digital Interface: An LED screen communicates visually to distinguish which vibration level is in use, another first in the razor category, allowing men to better choose the optimal power for each part of their faces. The screen also communicates the strength of the battery — green for optimal power, red when running low and in need of replacement, and flashing red when the battery is no longer able to power the razor.

Sleek Design: Schick Hydro Power Select razor's new high-tech features are reflected in its design, with a modern and masculine look and feel. The ergonomic handle houses 25 electronic components and has just enough heft to feel natural and sturdy in the hand.

The razors use proprietary technology to pack lubrication into a hydrating gel reservoir to help reduce friction during repeat strokes, while five blades with skin guards help control skin flow to reduce friction. A flip trimmer allows men to flip back the hydrating gel reservoir so all five blades touch the skin for a precise trim.