Sealed with a kiss: Shoppers Drug Mart develops lip makeover app

CALABASAS, Calif. — Shoppers Drug Mart has partnered with FaceCake Marketing Technologies to create a new lip makeover mobile app that enables beauty mavens to use their iPhones to view a lipstick shade on their own image.

The app is debuting during the retailer's Free Express Lip Makeover campaign in celebration of Valentine's Day.

Lip makeover combines FaceCake's proprietary image animation and interactive try-on technologies to bring the benefits of "TryVertising" to the consumer's pocket. By choosing from the latest lipstick colors from such brands as Bare Escentuals, Dior, Smashbox and Lancome, customers can use the mobile application to preview their pucker with a number of shades. They then can animate and send their kisses to family and friends.

"The lip makeover application allows Shoppers Drug Mart to put a lipstick aisle in every purse," stated Lori Sroujian, manager of digital marketing for Shoppers Drug Mart. "We are thrilled that FaceCake extended our store's reach to wherever our consumers are, while also providing a fun viral app."