SelectNY tapped as agency of record for Orly

NEW YORK — Professional nail care brand Orly International has chosen SelectNY as its creative agency of record.

"SelectNY is poised to elevate Orly to the next level with advertising communications and a brand identity that reflects the innovative heritage and dynamic future of Orly," stated John Galea, advertising and public relations manager for Orly.

The agency will devise brand strategy, messaging, advertising and packaging for Orly. SelectNY has a host of skin care, fragrance, hair and cosmetics clients already on retainer, and the addition of Orly will complement its roster to include eye-catching nail color.