SoftSheen-Carson makes donations to Women's Academy for Excellence

NEW YORK — Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women's Academy for Excellence.

The Women's Academy for Excellence is a New York-based organization that cultivates dynamic, participatory learning, which enables student to experience success on various levels, particularly in the fields of math, science and technology.

The donation comes as part of the SoftSheen-Carson "Beauty IsS" campaign, which encourages consumers and employees to be inspired by giving, sharing and learning by giving back to their communities and inspiring beauty in others. Now in its second year, the SoftSheen-Carson "Beauty IsS" campaign kicked off the season of giving by donating computers and printers for the school's business center, and SoftSheen-Carson hair products and mannequins for their cosmetology class. In addition, Shannon King, SoftSheen-Carson educational director and a SoftSheen-Carson Style Squad member, will host a seminar for the cosmetology class.

"One of SoftSheen-Carson's core principles as the leading expert in hair care for people of color is to provide products and tools that help the community define and express beauty on their own terms. We are honored to support The Women's Academy For Excellence," stated Angela Guy, SVP/general manager for SoftSheen-Carson. "We hope to inspire students at the academy to live their lives with beauty."