Softsoap gets consumers to lather up with new Nutri Serums body wash

Colgate-Palmolive’s Softsoap brand has introduced its new Softsoap Brand Nutri Serums body wash, making it the first body wash to be infused with softening serum pearl technology, the company announced on Tuesday.

“The introduction of our Nutri Serums line marks a true milestone for the body wash category,” stated Philip Durocher, general manager of personal care for Colgate-Palmolive. “Softsoap Brand Nutri Serums body wash has a completely unique look and feel, unlike any other, and its innovative softening serum pearl technology allows consumers to achieve soft healthy-looking skin every day.”

Inspired by high-end beauty products containing beauty complexes known as “serums,” formulas are available in two variants: Restoring with Vitamin E and Moisture Retaining with Omegas 3 & 6.

The new Softsoap Brand Nutri Serums body wash, which is now available at food, drug and mass, has a suggested retail price of $3.50 (mass) and $4.50 (food/drug) for a 15 oz. bottle.