Sonicare for Kids ‘brushes up’ on competition with new power toothbrush

STAMFORD, Conn. Royal Philips Electronics is launching its new Sonicare for Kids power toothbrush in October at Target stores.

“Compliance is one of the toughest hurdles for pediatric patients so dental professionals are always looking for opportunities to help parents develop good oral habits in their children,” stated Linda Blackiston, RDH and professional educator for Philips Sonicare. “Sonicare for Kids is a great tool with kid-friendly features that is clinically proven to remove up to 75% more plaque in hard-to-reach areas than a children’s manual toothbrush in children aged 7 to 10.”

The new power toothbrush is designed to support children’s needs at every phase of oral development from 4 to 10 years of age. It has two power modes that are 60% and 40% less powerful than Sonicare FlexCare, ideal for younger teeth and gums, according to the company. To help children programs toward brushing independence, Sonicare for Kids has an ergonomic handle that includes two gripping locations for early training with an adult and solo brushing later on, and age-appropriate brush heads that come in two sizes.

Sonicare for Kids also features a KidTimer and KidPacer. The KidTimer helps children reach the recommended two-minute brushing time by progressively increasing time over 90 days. The KidPacer technology with musical tones indicates when it’s time to move to the next quadrant of the mouth. It also has interchangeable front design panels so children can change the look of their brush.

The suggested retail price is $69.99.