Survey finds women won’t cut corners when it comes to beauty

NEW YORK Despite the challenging economy, beauty mavens aren’t about to give up their favorite beauty products, according to an international usage survey recently commissioned by L’Oreal.

The Beauty Barometer survey asked 4,000 women in the United States and four European countries about their cosmetic products and usage.

Based on the findings, 9-out-of-10 women in the United States and Europe reported no change in makeup usage. When it comes to saving money on their hair, most U.S. women surveyed (63%) stated that they have not cut their hair to make it less expensive to maintain.

The study also revealed that women have changed the shades they purchase to be more “natural.”

• Nearly half of U.S. women surveyed believe wearing makeup gives them an advantage at work and makes them feel more in control.
• Four-out-of-10 U.S. women are wearing more neutral shades and a more natural makeup style than before the recession.
• The majority of women surveyed believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (82% and 86%, respectively).