Tenne Cosmetics, Murad Inc. announce partnership

ROTTERDAM, Netherlands Tenne Cosmetics has reached a deal with Murad Inc. to broaden the distribution of the Murad skin care brand into the Netherlands.

The five-year partnership with Murad marks an opportunity for Tenne to introduce the brand to a new European audience. Murad is currently sold in 45 countries and, within the United States, is sold at several U.S. retailers including Ulta and Sephora.

“Tenne Cosmetics provides a range of experience and philosophy on innovative and effective beauty products that fits well with our growth plans in Europe,” stated Richard Murad, Murad’s COO and general counsel. “The Tenne team brings premier industry focus, knowledge and professionalism that is critical to our mutual success. With the signing of this agreement, we have completed a major step in our global distribution strategy.”