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Tom's of Maine introduces its first men's deodorant line


KENNEBUNK, Maine — Tom's of Maine is introducing, for the first time, a new line of men's deodorants.

Free from artificial preservatives, including parabens and synthetic fragrance, Tom's of Maine's new Clean Confidence and Mountain Spring deodorants are specially formulated to provide 24-hour odor protection with a wide stick application. The natural, vegetable-based formula is clinically proven to help inhibit and neutralize odor through the antimicrobial action of hops and zinc ricinoleate, according to the manufacturer. Natural masculine fragrances provide a pleasant scent while organic aloe vera juice offers a soothing feel.

In addition, all of Tom's of Maine deodorant cans are recyclable from canister to cap through the Preserve Gimme 5 program or through local recycling programs accepting #5 plastics.

"It used to be that natural personal care options were pretty limited for guys, and we've been working to change that," stated Peter Bright, marketing director at Tom's of Maine, which gives 10% of its profits from deodorant and all of its products back to the community. "We've listened to what men want and need in a natural deodorant and our new men's line works hard while you play hard."

Tom's of Maine Clean Confidence and Mountain Spring deodorants are available nationwide at a suggested retail price of $4.99.

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