Tom’s of Maine protects teeth, environment with new toothpaste

KENNEBUNK, Maine Tom’s of Maine, a maker of natural personal care products, has developed a new, all-natural fluoride sensitive toothpaste with environmentally sensitive packaging and manufacturing.

The new Tom’s of Maine Maximum Strength Sensitive toothpaste combines cavity protection with naturally sourced potassium nitrate to soothe sensitive teeth and deliver oral care without additives, artificial preservatives or harsh chemicals.

“Consumers told us they wanted a sensitive toothpaste that was naturally-sourced, but still effective and refreshing,” stated Ellen Saksen, Tom’s of Maine toothpaste category manager. “Through our meticulous selection of ingredients, coupled with our commitment to improving our community, consumers who suffer from sensitivity now for the first time have an all-natural choice that has been clinically proven to care for their teeth.”

With the help of birch trees, mint plants and other natural ingredients, the new toothpaste comes in two flavors: Soothing Mint and True Mint, a SLS-free option. Tom’s of Maine’s new Maximum Strength All-Natural Sensitive toothpaste will be available in stores nationwide in September. The suggested retail price is $5.99.