Too Faced announces partnership with private equity firm

LOS ANGELES — Beauty brand Too Faced Cosmetics has announced a new investment partner, Weston Presidio.

“We never considered bringing on a partner until recently,” stated Too Faced co-founder Jerrod Blandino. “We realized we had reached an elevated level of success but that there are an incredible number of growth opportunities still ahead. With availability in over 1,200 stores in the United States and 500 internationally, Too Faced has great opportunities to expand internationally, online and with our current retail partners. To take advantage of all of this, we decided to lock arms with an experienced group that shares the same vision and passion for Too Faced. Weston Presidio was the perfect fit.”

Added Jeff Mills, partner at Weston Presidio, "Our firm has invested in some of America's leading high-growth consumer brands, such as Fender, JetBlue and Jimmy John's. Too Faced embodies what we look for in these "cult" brands: an extremely loyal consumer following, a high-quality product and a differentiated, emotionally connected brand. We look forward to helping Too Faced build upon its impressive momentum."