Better Natured adds a pop of color to tresses

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Better Natured adds a pop of color to tresses

By Gisselle Gaitan - 08/03/2020

Better Natured’s latest launch is adding a dash of color to tresses.

New from the Darien, Conn.-based company is a line of naturally-derived and professionally-developed permanent hair color formulations.

Created with such ingredients as coconut oil, as well as a triple plant-milk blend of Tahitian palm, coconut and orchid milk, the line looks to deliver professional-level color results while also leaving hair conditioned throughout the coloring process, the company said.

“When we started creating Better Natured hair color, we heard people's frustration about having to choose between naturally-derived products and vibrant results,” Elizabeth Kenny, the vice president of marketing and creative said. “We vowed to help put an end to that sacrifice.  So we committed to crafting a color with the highest number of naturally-derived ingredients possible and amazing vibrancy, coverage and long-lastingness — all the qualities you expect from professional color.”

Featuring a liquid-crème formula that is gentle on both the hair and scalp, Better Natured’s hair color range looks to provide users with color that lasts for up to 8 weeks and 360 gray coverage.

“I'm excited for everyone to try this new naturally-derived color range! Summer is the perfect time to experiment with your hair and find a new color. Not only is the new Better Natured color collection easy to use at home, it provides you with the same professional results and 'good for your hair' formulations that make the styling and wet line ranges so great” celebrity hairstylist and brand ambassador, Marcus Francis said.

Available in 26 shades that range from such classic neutrals as black, brown and blonde, to such fashionable shades as red, violet, silver and blue, the complete color kit retails for $25.