Crown Laboratories, the parent company of Blue Lizard Australian Sunscreen, announced that the brand’s portfolio would be expanding.
New launches within the line include a reef-safe SPF 50+ collection, which will be available in baby and sensitive formulas, as well as a children’s option.
Featuring zinc oxide and titanium oxide, the products are compliant with the reef-safe sunscreen legislation that was passed in Hawaii and Key West, and also meets the Food and Drug Administration’s standards of being both safe and effective, the company said.
“Crown has a strong relationship with its loyal customers, and we are committed to providing them with best in class sunscreen formulations,” Jeff Bedard, Crown's president and CEO said. “We're adding the mineral-based SPF 50+ and user friendly-stick because our customers asked, and we listened. Protecting consumers' skin while remaining vigilant about the ingredients we put into our products, ingredients that provide safe and effective sun protection and also protect the environment, those are the key drivers of our product development.”
The full lineup of new launches includes SPF 50+ baby lotion, SPF 50+ sensitive lotion, SPF 50+ baby stick, SPF 50+ kids stick and SPF 50+ sensitive stick.
In addition, the line is set to feature Sesame Street characters, Elmo, on its baby products and Cookie Monster on the children’s sunscreen varieties.
Consumers can find Blue Lizard Australian Sunscreen’s at BlueLizard.net, Amazon.com and both physical and digital Walgreens shelves.