Branch Basics debuts at Target
Branch Basic has launched its exclusive line of products in Target stores and online.
The new products at Target feature an updated design and new sizes for store shelves. People can shop its refillable formula with pre-filled, ready-to-use bottles of the All-Purpose, Bathroom and Stain Removal products.
Founded in 2011 by Allison Evans, Marilee Nelson and Kelly Love, Branch Basics was born out of personal health challenges that led the founders to discover the life-changing power of creating a human-safe home, the company shared.
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This expansion into Target marks a significant milestone, highlighting the company's commitment to making safer, more accessible cleaning solutions available to meet growing consumer demand, the company said.
"Our lives were forever changed when we removed harmful products from our homes, and it became our mission to help others do the same," said Branch Basics co-founder, Allison Evans. "Bringing Branch Basics to Target is a dream come true—it means making human-safe cleaning more accessible than ever at a retailer who prioritizes clean, safer products for their customers. We're proud to introduce this exclusive line with our same trusted formula in new sizes and packaging, designed to meet people where they are in their wellness journey."
The core of Branch Basics is a plant-based formula that can be diluted to eliminate the need for multiple bottles under the sink, the brand shared.
The Target-exclusive line includes three 16 oz. pre-filled spray bottles including: All-Purpose, Bathroom and Stain Removal, plus an 8 oz. Concentrate for refills.
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"At Branch Basics, we believe everyone deserves access to safe, effective cleaning products that support their health and the environment", said Tim Murphy, CEO of Branch Basics. "Partnering with Target is a pivotal moment for our brand, allowing us to expand beyond our direct-to-consumer roots and bring our mission to millions of new households. This collaboration is a huge step in making human-safe cleaning more accessible and affordable than ever before."
Consumers can now find Branch Basics in more than 600 Target locations nationwide and online at Target.com.