Marketing Tactics

The initiative is a social- and community-driven campaign aimed at raising awareness and funds for veteran mental health.

The special edition razors are available in 12 designs that are styled with each team’s colors and signature marks.

The retail giant, along with Sam’s Club and the Walmart Foundation, is committing up to $500,000 in grants and in-kind donations to aid efforts around Kerr County, Texas.

Fragmented journeys, fading loyalty and rising trust in social platforms are reshaping how retail brands win attention, per SOCi's 2025 Consumer Behavior Index.

Nearly three-quarters of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% were unable to do so when shown side-by-side images of store brand and national brand products.

The bandages are 100% waterproof and built to stay on through handwashing, swimming, sweating and showering, per the brand.

The activation will take place from July 7-10 and offer consumers $20 off rides to Sephora stores across select cities.

Selected teams will receive sponsorship packages designed to elevate their game, the company said.