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Premiums/ Incentives

  • World’s oldest brewery intros beer based on 1950s label

    MOUNT PLEASANT, S.C. — Bavarian State Brewery Weihenstephan is bringing a blast from the past to the beer aisle this month with the release of its limited-release Kristallweizenbock.

    The 7.5%-alcohol-by-volume weizenbock is inspired by an old label from the 1950s found in the vault of Weihenstephan — which is the world’s oldest brewery, operating since 1040.

  • Mountain Dew introduces Mtn Dew Label Series

    PURCHASE, N.Y. — Mountain Dew, capitalizing on the success of its Mtn Dew Black Label — a dark berry-flavored soda it launched last year — is launching the Mtn Dew Label Series, a line of premium sodas crafted with distinctive flavors and herbal and citrus bitters.

    The new products under the Label Series will be the citrus-flavored Mtn Dew White Label and the apple-kiwi-flavored Mtn Dew Green Label.

  • Gillette Venus research: 96% of women experience discomfort while shaving

    BOSTON — New research commissioned by Procter and Gamble’s Gillette Venus brand is finding that a comfortable shave can make women feel more confident. The survey found that women ranked shaving higher than a new outfit or a good night’s sleep as a key factor in feeling more comfortable and confident, and that women feel better going out, giving a client presentation and even getting a massage when they have a smooth shave. 
     

  • Hershey’s Easter products hit shelves

    HERSHEY, Pa. — Hershey on Tuesday announced its lineup of Easter season products that include its Reese’s and Cadbury brands. In addition to sping-inspired packaging, the company is rolling out some innovations in the candy aisle.  
     

  • Redd’s Wicked launches strawberry-kiwi flavor

    CHICAGO — MillerCoors’ hard cider brand Redd’s Wicked on Tuesday announced the return of its limited-release series, kicking it off with the introduction of Redd’s Wicked Strawberry Kiwi. The flavor hit shelves March 1. 
     

  • Essie partners with bridal designer on gel couture bridal collection

    NEW YORK — Essie is teaming up with couture bridal designer Monique Lhuillier on its essie gel couture bridal collection. The collection adds to the company’s two-step gel manicure product line, which it launched last year, and is essie’s first collaboration with a bridal designer. 
     

  • Pepsi’s 1893 intros citrus, black currant flavors

    PURCHASE, N.Y. — Pepsi’s 1893 cola brand is expanding its offerings, the company announced Wednesday with the unveiling of its Citrus Cola and Black Currant Cola flavors. 
     

  • New items resonate with consumers

    A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.

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