How do consumers perceive private label products?Nearly three-quarters of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% were unable to do so when shown side-by-side images of store brand and national brand products. CVS Pharmacy unveils new package design for CVS brand productsStarting this month, 68 OTC products will debut in new packaging under the CVS product brand (formerly the CVS Health brand). Target intros more than 2,000 baby, toddler items More than half of these finds are exclusive to Target, including items from brands like Cloud Island, Good & Gather, up&up and more.
