C4 Energy makes $400K commitment to local sports teams
Nutrabolt, owner of C4 Energy, through its new C4 Local Legends initiative, C4 is committing $400,000 to support sports leagues, clubs and teams nationwide this summer—giving athletes of all skillsets the opportunities to play, train and celebrate like C4 superstar athletes including Saquon Barkley, Bijan Robinson and CJ Stroud.
In line with the recent "Made for Athletes. Certified for Sport." campaign, C4 said it is on a mission to provide athletes everywhere with top tier support. This summer, C4 is calling on local athletes to nominate a deserving team for the chance to receive funding to help cover the needs that matter most, from gear and equipment to travel and registration fees.
[Read more: C4 Energy, Wounded Warrior Project partner on exclusive product]
Selected teams will receive sponsorship packages designed to elevate their game, on and off the field. Each package includes:
- Funding to support team needs like gear, transportation and league fees
- C4 Energy beverages to fuel performance
- Branded swag and coolers to keep teams energized and game-day ready
“At C4, we believe greatness isn’t limited to pros and podiums. It also lives in pickup games, summer leagues, and early morning sessions when no one’s watching,” said Craig Lyon, senior vice president of brand marketing at Nutrabolt. “From dedicated amateurs to elite athletes like Saquon Barkley, our mission is to fuel performance at every level. This initiative is about providing meaningful support to local legends, ensuring everyone has the opportunity to perform at their best all summer long.”
Just in time for warmer weather, C4 is also dropping a new, limited-edition flavor: Classic Lemonade Performance Energy Drink.
This crisp, nostalgic twist on a summertime favorite is packed with 200mg of caffeine, clinically studied CarnoSyn Beta-Alanine and zero sugar or carbs, engineered to help athletes of all kinds squeeze the most out of every rep. Like all C4 products, Classic Lemonade is NSF Certified for Sport and meets the highest standards for quality, safety and performance, making it a trusted choice for competitive athletes and everyday achievers alike, the company said.
To learn more and nominate a deserving team, visit here.
C4 Performance Energy Classic Lemonade will launch exclusively on www.c4energy.com on June 20, priced at $27.99 per case. It will be available at national retailers, including Amazon, starting July 7. This limited-edition flavor is available only while supplies last.