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  • P&G extends Have You Tried This Yet? campaign to reach Hispanic consumers

    CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

    Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

  • Ocean Spray introduces sparkling beverages line

    LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray is getting bubbly.

    The juice brand said its new sparkling juice drinks will be available in two original and diet flavors, cranberry and pomegranate blueberry, and are made with 70% real fruit juice and no added sugar, artificial colors or preservatives. A serving of Ocean Spray sparkling juice is 90 calories, while Ocean Spray diet sparkling is 10 calories per serving.

  • Safeway launches 'at-the-shelf' SimpleNutrition program

    PLEASANTON, Calif. — Safeway on Wednesday introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices among foods and beverages. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s everyday low prices and club card specials.

  • Hostess tickled pink with strawberry cupcakes

    IRVING, Texas — Hostess has added a new member to its line of squiggle-topped cupcakes.

    New pink strawberry cupcakes will feature delicious strawberry-flavored icing, Hostess' signature creme filling and the icing squiggle on top.

    Each 15-oz. package includes eight individually wrapped cupcakes and will be available at retailers nationwide.

  • Clorox gives quick, dirty advice on keeping bachelor pads clean

    OAKLAND, Calif. — Clorox recently launched the "Quick & Dirty" cleaning guide for bachelors on its website.

  • Michael Season's expands with kettle cooked chips line

    ADDISON, Ill. — Natural Snacks has introduced a kettle-cooked potato chip line for its Michael Season's brand.

    The new Michael Season's kettle-cooked potato chips are available in five flavors, including lightly salted, unsalted, honey BBQ, sea salt and balsamic vinegar, and jalapeno. Each flavor includes all-natural ingredients and is wheat- and gluten-free.

    Michael Season's kettle-cooked potato chips will hit retail shelves next month for a suggested retail price of $1.19 for 2-oz. bags and $2.99 for 5-oz. bags.

  • Philips bulb to tout Energy Star label

    SOMERSET, N.J. — Philips Lighting announced that one of its LED bulbs now will carry the Energy Star label.

    Philips AmbientLED 12.5 watt  — which also is sold under the Philips EnduraLED brand — has met or exceeded the light-quality and energy-efficiency requirements for a 60-watt LED equivalent set forth by Energy Star. 

  • Target to sell deluxe edition of Lady Gaga's new album

    MINNEAPOLIS — Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.

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