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Cottonelle wants consumers to 'make the ultra switch'
DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.
To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.