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SAN ANTONIO — Orgain introduced the first certified organic ready-to-drink meal replacement last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

BETHLEHEM, Pa. — Just Born wants fans of its Peeps, Mike and Ike, and Hot Tamales brands to feel the love this Valentine's Day.

Peeps is getting a Valentine's Day makeover with Peeps chocolate-covered-raspberry-flavored marshmallow hearts, available in single-serve packages.

LOS ANGELES — IBISWorld predicted Valentine's Day will boost retail sales in a new report.

The independent market and research firm said that consumers are expected to spend 5.8% more on Valentine’s Day purchases this year than last year, totaling $18.6 billion, or about $125 per person.

Big gains will be seen across all categories, especially in such staples as greeting cards and candy, which are projected to grow 4.9% and 5.1%, respectively.

CHICAGO — It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

The brand said that it is positioning itself as the "official beer of you," its drinker. The program will be supported with print, TV, radio and online advertising, as well as point-of-sale and public relations efforts, the company said.

CINCINNATI — Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

The two will host the first-ever Febreze Game Day Freshness Sports Equipment Drive Jan. 27 to 30, and Feb. 2 to 6. The equipment and gear will be freshened using Febreze products and donated to the North Texas Youth Education Town in Arlington, said Febreze, which is the official air freshener of the National Football League.

MORTON GROVE, Ill. — Lifeway Foods is kicking off its 25th anniversary with a new birthday-cake flavor of its creamy, smoothie-like beverage.

Lifeway's Kefir birthday-cake-flavored smoothie, which features probiotics, will be adorned with special 25th anniversary packaging and celebrated with a nationwide promotional tour.

Lifeway's Kefir line is available at more than 5,000 retailers nationwide.

PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.

HORSHAM, Pa. — Thomas' Bagel Thins has teamed up with celebrity nutritionist Keri Glassman to promote healthy choices in 2011 and beyond.

As part of the partnership, Glassman has created morning makeover tips and four original recipes, one for each Bagel Thins bagel variety, to help consumers find weight-loss success this new year. The tips and recipes also can be accessed at ThomasBagels.com.