Center Store

LOS ANGELES — Dr. Fresh said that it has reintroduced a Binaca brand product.

Binaca breath drops, available in a compact-sized bottle (3.7 mL) that fits just as easily into a pocket, gives on-the-go consumers a way to keep their breath fresh. Sold as a three-pack, Binaca fresh drops carry a suggested retail price of $1.99.

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.

OAKBROOK TERRACE, Ill. — Redbox, with the help of Orville Redenbacher's gourmet popping corn, is encouraging Facebook fans to go head-to-head with film critic Richard Roeper to predict this season's movie award winners.

PURCHASE, N.Y. — PepsiCo's Brisk Iced Tea is getting animated.

The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.

The films build on Brisk's clay animation spots that debuted in the '90s.

CINCINNATI — The latest made-for-TV movie made for Walmart and Procter & Gamble's Family Movie Night initiative will premiere this weekend on Fox.

"Change of Plans," starring former "American Idol" contestant Brooke White, Joe Flanigan and Phylicia Rashad, will premiere on Jan. 8. The film, which is the fourth installment, builds on the companies' successful initiative that was launched this past year.

EL SEGUNDO, Calif. — Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

Stockton will report to Robert Eckert, Mattel chairman and CEO.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March.

NEW YORK — A new fabric softener from Henkel is sure to revolutionize the laundry category.

Henkel has rolled out its Purex Complete crystals softener, which can be directly added to laundry at the beginning of every wash cycle. Unlike traditional oil-based softeners, this innovative product infuses fibers with long-lasting fragrance. The softener also is 100% safe to use on baby clothes and children’s sleepwear.

TORRANCE, Calif. — A writing instruments leader, in partnership with a nonprofit group, is commemorating National Handwriting Day with a unique promotion.

Pentel's "Heroes Worth Writing For" contest aims to educate the importance of a handwritten letter by encouraging Americans to express their appreciation to U.S. troops. Pentel partnered with Operation Gratitude, which annually sends more than 100,000 care packages addressed to individually named U.S. Service members.