American Greetings adds warm, fuzzy love to Valentine's Day
American Greetings is looking to fill consumers hearts with Valentine's Day cheer, following the unveiling of their newest collection to celebrate the holiday. The Warm Fuzzy Love collection is a keepsake and card in one, the Cleveland, Ohio-based company said.
Each heart-shaped pouch features googly eyes attached to bright, colorful fur. When the zipper on the back of the heart is opened, a silly serenade begins while a mini-card is revealed. The card is available in red, pink and purple colors and each of the three choices offers a different well-known song.
"Consumers fell in love with the Warm Fuzzy concept as gift bags and birthday cards, so we are proud to bring the furry fun and heartfelt sentiments to life for Valentine's Day," Carol Miller, vice president of corporate innovation at American Greetings, said. "While Valentine's Day is predominantly a classic, romantic holiday in nature, consumers still love a good surprise!"
The Warm Fuzzy Love cards can be found in participating drug chains, grocery stores and mass retailers nationwide as well as in American Greetings and Carlton Cards retail stores.
Each heart-shaped pouch features googly eyes attached to bright, colorful fur. When the zipper on the back of the heart is opened, a silly serenade begins while a mini-card is revealed. The card is available in red, pink and purple colors and each of the three choices offers a different well-known song.
"Consumers fell in love with the Warm Fuzzy concept as gift bags and birthday cards, so we are proud to bring the furry fun and heartfelt sentiments to life for Valentine's Day," Carol Miller, vice president of corporate innovation at American Greetings, said. "While Valentine's Day is predominantly a classic, romantic holiday in nature, consumers still love a good surprise!"
The Warm Fuzzy Love cards can be found in participating drug chains, grocery stores and mass retailers nationwide as well as in American Greetings and Carlton Cards retail stores.